# Neominera brand usage

Working release 01 / 2026

## Positioning

Neominera is a Brazilian critical-minerals project generator combining proprietary mineral intelligence and geological expertise to originate, secure and advance new mineral projects.

Lead with the project outcome. Present Lithos™ as the proprietary intelligence infrastructure behind the project-generation model, not as a standalone software product. Do not position Neominera as a general geological consultancy, a producing miner, or an owner of proven resources or reserves without approved evidence.

## Logo

- Use the full lockup for introductions, documents, and presentation covers.
- Use the symbol only when Neominera is already understood.
- Working minimum clearspace: one symbol width around the mark.
- Never stretch, outline, shadow, crop, or redraw the artwork.

Canonical files:

- `/neominera-full.svg`
- `/neominera-symbol.svg`

## Color

- Black: `#000000`
- Deep surface: `#121826`
- Signal green: `#289171`
- Deep green: `#155443`
- Paper: `#FFFFFF`

Black and paper should dominate. Use Signal Green for focus, progress, and priority rather than as a decorative wash.

## Typography

- Geist: narrative, hierarchy, body copy, and actions.
- IBM Plex Mono: evidence labels, coordinates, process stages, and compact technical metadata.

## Imagery

Prefer real terrain, geoscience, survey detail, field execution, material textures, structured data, and technical visuals derived from the work. Avoid generic AI imagery, floating holograms, robots, circuitry, literal mining clichés, and unverified resource imagery.

## Voice

Use specific nouns and active verbs. Separate model signals from geological evidence. Prefer `identify`, `prioritize`, `rank`, `review`, `test`, `validate`, and `advance`. Do not use `discovery`, `resource`, `reserve`, or equivalent claims unless the evidence and approvals support the term.

English is the default for global-facing materials. Portuguese should preserve the meaning and evidence level rather than mirroring English sentence structure.

## Motion

Motion should scan, reveal, and focus. Use it to explain sequence, prioritization, spatial relationship, or state change. Reduced-motion states must preserve the final hierarchy and meaning.