Brand snapshot
Neominera is a Brazilian critical-minerals project generator combining proprietary mineral intelligence and geological expertise to originate, secure and advance new mineral projects.
Neominera / Operational identity
We turn geological intelligence into critical-mineral projects.
A practical system for presenting Neominera with precision, technical credibility, and disciplined restraint.
Enter the system01 / Foundation
Project-first. Evidence-led. Built in Brazil.
Neominera is presented as a project generator. Technology expands the search; geology, mineral-rights strategy, field evidence, and project-level decisions turn signals into opportunities.
- Category
- Critical-minerals project generation
- Operating focus
- Brazil
- Enabling system
- Lithos™ mineral intelligence
- Primary audiences
- Mining companies, strategic investors, specialist capital
Precise
Use specific nouns, real stages, and observable evidence.
Senior
Communicate with restraint. Do not oversell the signal.
Technical
Show systems and decisions without making complexity theatrical.
Institutional
Build confidence through clarity, consistency, and governance.
Lead with
- Mineral opportunities and project outcomes
- Origination, rights positioning, and advancement
- Geological review and field validation
- Project-level partnership structures
Do not position as
- A standalone AI or software product
- A general geological consultancy
- A producing mining company
- An owner of proven resources or reserves without approved evidence
02 / Logo
A mark built from lines, intervals, and structure.
The symbol is a constructed N: linear, modular, and geological in character. The full lockup is the default introduction; the symbol is used only when Neominera is already understood.
Primary lockup / white on blackFull lockupDefault for introductions, documents, and presentation covers.
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SymbolFor compact, contextual, or already-branded surfaces.
Download SVGxx
Working clearspace
Keep one symbol width clear.
Until a formal construction drawing supersedes this guide, use one symbol width as the minimum clearspace around either mark. Never stretch, outline, shadow, crop, or redraw it.
03 / Color
High contrast, with one living signal.
Black and paper do most of the work. Signal Green locates intelligence, progress, and priority; it is a functional accent, not a decorative wash.
Black
Primary field / maximum contrast
--blackDeep surface
Secondary dark field
--surfaceSignal green
Active signal / progress / focus
--accentDeep green
Quiet green emphasis
--accent-deepPaper
Editorial and evidence field
--paperPaper / 55%Black / 30%Deep surface / 10%Signal / 5%
The proportion above is a working composition guide, not a color-production specification.
04 / Typography
Editorial clarity meets technical evidence.
Geist carries narrative, hierarchy, and reading. IBM Plex Mono carries coordinates, evidence labels, process stages, and compact technical metadata. Both are already loaded by the website.
Primary / Geist
Geological intelligence becomes a project.
Regular 400Medium 500Sentence case
Technical / IBM Plex Mono
BR / LITHOS / SIGNAL 014
Medium 500Semibold 600Compact labels
Build the next opportunity.
Technology prioritizes. Geology proves.
Use a calm reading rhythm, short paragraphs, and enough space for technical statements to remain legible.
PROJECT GENERATION / BRAZIL
05 / Imagery + technical visuals
Show the evidence landscape.
Imagery should feel observed, not staged: real terrain, material textures, aerial systems, geological sections, and technical fields derived from the work itself.
Survey reliefUse for field evidence, surface reading, and project progression.
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Moss fieldUse when the story needs texture, materiality, and biological scale.
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Aerial riverUse for Brazilian geography, systems, and national-scale context.
DownloadStructured mineral signal / static specimen
Technical device / node field
Animate a decision, not decoration.
Dots represent observations or possibilities. Connections, scans, and convergence should explain selection, structure, or advancement. Keep a complete static state when motion is reduced.
Terrain, geoscience, survey detail, field execution, material texture, and structured data.
Literal mine clichés, hard-hat stock scenes, floating holograms, circuitry, robots, and generic AI light effects.
Name what is known. Label illustrative or model-derived views clearly; do not imply discovery, grade, resource, or reserve status.
06 / Layout + blocks
Wide fields. Precise frames. Clear gates.
The system alternates editorial whitespace with dense technical frames. Dividers, crop marks, mono labels, and deliberate asymmetry organize information without turning every surface into a dashboard.
04 / ADVANCEMENT LOGICNEOMINERA / BR
From signal to field evidence.
Use one decisive idea per block, then place supporting evidence in a clearly bounded frame.
TECHNICAL FRAME / LIVE SIGNAL
Grid
Use a 12-column desktop grid and collapse deliberately; avoid equal cards by default.
Spacing
Let major chapters breathe. Tighten only inside data, controls, and evidence frames.
Shape
Prefer rectangles, circles for controls or nodes, and hairline boundaries. Pills are actions, not containers.
Hierarchy
One display statement, one supporting explanation, one evidence surface, one next action.
07 / Motion
Scan. Reveal. Focus.
Motion follows the project model: scan broadly, surface a signal, then concentrate attention. It should clarify progression and remain calm enough for institutional communication.
01
Scan
Broad, lateral movement establishes the search field.
02
Reveal
A signal gains contrast as supporting context recedes.
03
Focus
Movement resolves into a decision, project, or next gate.
Use motion for sequence, prioritization, spatial relationship, and state change.
Avoid motion for ambient spectacle, endless urgency, decoration, or attention competition.
Reduced motion must preserve the final hierarchy, evidence, and interaction meaning.
08 / Voice + messaging
Confident enough to be precise.
The voice is direct, technically literate, and careful with evidence. It explains how opportunities advance without confusing a model signal with a geological result.
Lead with the outcome
Start with the project, opportunity, or decision. Explain technology as the enabling layer.
Separate signal from proof
Say identify, prioritize, rank, review, test, validate, or advance. Never collapse those stages.
Write for serious readers
Prefer concrete nouns and active verbs. Remove hype, filler, and unnecessary futurism.
Keep Brazil specific
Name Brazil when geographic context matters; remain globally legible and avoid touristic shorthand.
PreferAvoidReason
mineral intelligenceAI platformKeep attention on project generation.
opportunity / prospect / projectdiscoveryMatch language to the evidence stage.
field validationproofFieldwork reduces uncertainty; it does not guarantee an outcome.
project partnershipinvestment productDescribe the intended relationship accurately.
proprietaryrevolutionaryState ownership or method without unsupported superiority.
English / Portuguese
English is the default for global-facing materials. Translate meaning and evidence level, not sentence shape. Keep Lithos™, Neominera, approved project names, units, and technical terms consistent.
09 / Applications
One system across the work.
Applications inherit the same hierarchy: quiet identity, one strong statement, real evidence, and restrained green signals. The format changes; the logic does not.
PROJECT BRIEF / 2026
From intelligence to opportunity.
Show one conclusion, then the evidence.
FIELD EVIDENCELet the image carry material reality.
Presentation system
Cover, argument, evidence.
Use 16:9. Keep the logo modest. Make every slide legible as a single decision, not a page of compressed documentation.
Email signature
Compact and dependable.
Use live text, one mark, and no background image. Keep contact details selectable and readable when images are blocked.
AI / design prompt starter
Create this Neominera communication using the existing brand system. Lead with the project outcome, not the technology. Use black or white as the dominant field, Signal Green (#289171) only for focus, Geist for communication, and IBM Plex Mono for compact evidence labels. Prefer real geological imagery, topographic structure, node fields, and measured technical motion. Avoid generic AI imagery, futuristic neon, unverified resource claims, and language that presents Neominera as standalone software, a consultancy, or a producing miner.
10 / Downloads
Take the system into the work.
These exports are generated from the current website assets and tokens. The SVG artwork is canonical; do not redraw it.
Full logo / SVGSymbol / SVGColor tokens / CSSColor tokens / JSONUsage guide / MarkdownSocial image / PNG
Neominera brand system / Working release 01 / 2026